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Our Marketing


 

 

 

AN EXTRAORDINARY HISTORY


Since 2010, Realogics Sotheby’s International Realty has become the Pacific Northwest’s largest affiliate within our quickly-expanding global real estate network. We are distinguished by the brokers we employ, the properties we represent and the results we create.

Consistently among the top ten largest aggregated real estate brands in the Puget Sound region, our brokers maintain the highest average listing and selling prices in the markets we serve. We are productive too, generating more than $1.6 billion in annualized sales and earning our firm the highest average closing volume on a per broker basis when compared with our peer group. From 2012-2018, the Puget Sound Business Journal named Realogics Sotheby’s International Realty one of the Fastest Growing Private Companies in Washington.

Realogics Sotheby’s International Realty offers one-of-a-kind marketing resources, including exclusive advertising platforms such as the Home of the Day on the Puget Sound Business Journal, Geek Home of the Day on GeekWire, custom co-op ads in targeted regional media publications, and exposure on distinctive global micro-sites including WSJ.com and NYTimes.com.

Our listings are marketplace standouts with 100% local coverage through RSIR.com and NWMLS feeds on our competitor’s websites, plus 100% global coverage exclusively on SothebysRealty.com. This unmatched global exposure boasts industry-leading website visitation, with more than 2.5 million visits a month, 66% of which originate from outside the United States.

Attracting Affluent Buyers Around the World.



In the heart of London on New Bond Street in 1744, an exceptional Auction House was born with a revered tradition of marketing the world’s most cherished possessions. A tradition, more than two centuries old, that provides authentic knowledge comparable to none. As the oldest company listed on the New York Stock Exchange (BID), Sotheby’s has a global network of 90 offices in 40 countries. Today, Sotheby’s presents auctions in eight different salesrooms including New York, London, Hong Kong and Paris. Sotheby’s offers collectors the resources of Sotheby’s Financial Services, the world’s only full service art financing company as well as private sale opportunities in more than 70 categories, including S|2, the gallery arm of Sotheby’s Contemporary Art Department, and two retail businesses, Sotheby’s Diamonds and Sotheby’s Wine

In 1976, an exceptional real estate company was launched and created from the same passion that guides the Sotheby’s Auction House. With the vision of becoming a commanding presence in the representation of the world’s most unique properties, it is the Sotheby’s International Realty® brand that strives to represent all those who consider themselves the “Connoisseurs of Life,” and to represent the distinctive properties they so desire.

A client of Realogics Sotheby’s International Realty in Washington is a client through all of our global offices via our proprietary global marketing and distribution initiatives. This close-knit network promotes relationships and referrals through face-to-face network functions, a robust digital marketing platform and special events worldwide.

Visit SIR.com


 

1,110

OFFICES WORLDWIDE

83

COUNTRIES & TERRITORIES

26,400

SALES ASSOCIATES

$143 Billion

ANNUAL SALES (USD)

 



  1. Huge Local Exposure
  2. Global Exposure
  3. Print Advertising – While our main focus and specialty is digital media we do not forget about the power of print marketing. Our designers will create magazine quality brochures for showings and print media to be mailed in your property’s direct mail campaign.
  4. Television & Media
  5. Regional and Targeted Publications


Property Launch Collateral

  • Engaging Professional Video for Lifestyle & Features
  • Professional Photography
  • 360 Virtual Tour
  • Aerial Drone
  • Print Flyers, Direct Mailers Invites to Neighborhood
  • Neighborhood Guides
  • Professional Copy

Traditional Advertising

  • Signage
  • 12 Page Listing Book / Flyers
  • Open House Guest Registry
  • MLS, Realtor.com, Zillow.Com, Syndication Sites
  • Neighborhood Announcements & Invites

Digital Marketing Plan

Social Media Distribution Strategy

  • Facebook Ads
  • Retargeting Campaigns
  • Lifestyle Videos
  • Platform Postings across:
    • Instagram
    • YouTube
    • LinkedIn

Broker Network Exposure

  • Office Meetings
  • Twilight Events
  • Personal Contacts & Active Buyer Database

Local Media | Press Available

  • Puget Sound Business Journal – Home of the Day is a unique opportunity to showcase your client’s property each month to over 340,000 affluent home buyers with a net worth over $2.4 million in the Seattle market. Live on site 24 hours a day/7 days a week for 30 days.
  • Luxury Home Magazine – Luxury Home Magazine is the leader in the market specific presentation of luxury homes and the luxury lifestyle. The publication is an oversized Coffee Table Magazine featuring beautiful photography of exceptional homes with an easy to read layout. Utilizing the most effective methods of targeted delivery to the wealthiest and most affluent buyers and sellers of luxury real estate, Luxury Home Magazine is devoted to providing the highest quality of homes, goods and services available to readers. Luxury Home Magazine, the definitive publication for luxury real estate.  27,000+ magazines are printed each and every issue. (Luxury Home Magazine is printed 6x a year, bi-monthly).  80,000+ readers each and every issue.  18,000+ magazines are direct mailed to the area’s most influential residents including professional athletes, celebrities, CEO’s, dignitaries, and into targeted households that meet the appropriate criteria.
  • 425 Magazine
  • Reside
  • Architectural Digest
  • Luxe Magazine:  Publishes over 250 regional home stories and feature 475+ design firms each year – more content and trade professionals than any other shelter magazine,  with the most affluent readers across the country, with an average net worth of $1.9M+.  88% of Luxe readers own a home valued at $1.5M or greater.  Luxe is distributed to private jet travelers via exclusive MediaJet newsstands in 250+ FBOs across North America, reaching a highly influential audience with an average net worth of $67M+.
  • Legacy Home Report – A legacy home is most often an expansive home, large enough to accommodate an extended family and guests, with features reflecting the tastes and ambitions of the owner. Sometimes it is a vacation or second home, but it is always an extraordinary residence that occupies a central place in a person’s or family’s story. This report explores the idea of a legacy home and compares those found in the San Juan Islands to the most desirable legacy homes that can be found in Long Island, New York, long a restful escape for those living in the five boroughs.

Global Media Partners – & Syndication with Sotheby’s

  • Exclusive exposure to over 80 top tier consumer websites

Showing Strategy:

  • With the owner’s permission, an Open House for the entire brokerage network will be held

Cross Marketing

Feature Listing with & Promotion with our Active Buyer Database

International Buyer Strategy (Global Media Partners & Syndication)

  • with Sotheby’s Exclusive exposure to over 80 top tier consumer websites

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